After countless hours of branding, curating products, and web design, It feels nice to announce it's grand opening. While it's not yet "perfect" in my eyes (I have so many updates & additions to make), it's done. And as I've been reminding myself a lot lately.....

 

 

The biggest change to our shop - in comparison to our former Etsy shop - is the addition of many other unique product lines. The overall vision of our marketplace is to also offer seasonal and vintage-inspired home decor, gifts, and stationery for everyday life (not just weddings) - all things we're passionate about.

If you've kept track of us this year, you've probably noticed a huge change....

 

 

The shop had a wonderful run of seven years. I was blessed to have created stationery for a vast amount of brides (over 1600 Etsy clients, if I recall correctly?). I still can't believe that all of those brides selected my custom designs to grace their wedding day.

 

 

Here's the thing, though. In the world of small businesses, so much is constantly moving & evolving. For me, there were two factors in the decision to close our Etsy shop. This year brought on a few business "epiphanies" and led me to create a plan to change our overall business model by year's end (more on that in a blog post next week). The second factor had to do with many changes on the Etsy platform, and I felt it simply did not fit this little business' needs any longer.

 

With that said, we are anticipating a "new and improved" online shopping experience to launch this month. Good heavens, I'm super antsy and excited to share it with you!! I've been working on it for quite some time now, with many long nights and tons of research put into it. The shop's offerings will be expanded and the shopping experience itself will be simplified - something I feel is integral in growing this business.

 

(There's also a brick-and-mortar location in the works, so you can soon browse all of the goodies in-person!)

 

 

I'm also going to scale back on the custom work for a while. Don't get me wrong...I absolutely LOVE creating custom pieces for wedding clients. It's what drives me and inspires me to keep my creativity on point. I always feel so honored to help clients personalize their day with my custom designs.

 

But I'm going to be honest with you - this season of life has been the hardest for me yet. Time, parenthood, responsibilities, and life in general haven't yielded me the most ideal work environment to offer unlimited edits & extravagant products in a timely or efficient manner. It's time to scale back, reevaluate processes, and take a small breather.

 

Don't count me out of the wedding stationery game, though. I'll still be carrying a few stationery albums (some of my signature designs + other wedding lines), through which you'll be able to browse & select paperie that's just as pretty & perfect for your big day.

 

 

We hope you'll stick around, as I'll be unveiling the new shop structure VERY soon! With the holidays coming up, I think you're going to love what you see. It will be worth the wait, even if it's just a few more days! =)
 

Best,